Marketing Research 101 for Start Up Companies
February 11, 2010 - 10:00 AM

Marketing Research 101 for Start Up Companies

Thursday, February 11, 2010

10:00 a.m.-noon

Cost: $25.00

Health Foundation of Greater Cincinnati

3805 Edward Rd. Suite 500

Cincinnati, OH 45209

This program will help you evaluate the potential and viability of your business concept and provide concrete steps to help you convert your ideas into a business. This seminar, led by John Fox of John Fox Marketing Consulting, will provide key concepts and tools for market research that will help you validate ideas you may have for starting or growing a technology or service business.

The presentation will include:

• A brief discussion of marketing
• Several definitions of marketing research
• Different research types (qualitative and quantitative) and their uses
• Different research methodologies and their strengths/weaknesses
• Some case histories from varied industries
• Examples of inexpensive ways to do research

The program will also provide an opportunity for discussion of:

• Your business/product development/marketing/information needs/objectives
• How research could address these areas
• Potential types of research to address them
• Any othe rquestions regarding marketing research

Register at http://biostart.org/MarketingResearch101