Matt Storer

“I like to understand the founder’s journey. How is the idea personal to them? Venture is about investing in people as much as their ideas.”
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Matt Storer is an Executive-in-Residence at CincyTech and the current CEO at Eyas Medical Imaging. He has been at CincyTech for two years, helping evaluate new investment opportunities and working with portfolio companies on their go-to-market strategies. Matt works with the team at Eyas that recently installed the first for-research-use-only 3 Tesla neonatal MRI system in the world at the neonatal intensive care unit at Cincinnati Children’s Hospital.

“As a long-time resident of Greater Cincinnati, it’s exciting to see the level of innovation emerging from our area. I’m proud to be part of the team at CincyTech, helping bring that innovation to market.”

Prior to joining CincyTech, Matt was a Vice President at Procter & Gamble in Geneva, Switzerland, where he helped lead the $4.2B acquisition and integration of Merck KGaA’s Consumer Health business. He was responsible for global strategy, insights, and international media for Personal Health Care.

During his 25-year career at Procter & Gamble, Matt had leadership roles covering strategy, marketing, insights, analytics, sales, and manufacturing. He led the successful strategy development and execution for P&G’s newly combined International Consumer Health business. He also was recognized as one of the primary leaders responsible for reversing years of sales decline on the $7B U.S. Grocery Channel business. Finally, Matt spent time in the Global Skin Care business, where he spearheaded a new portfolio strategy and brand architecture and helped expand the brand globally to 10 markets. He has expertise in strategy, brand building, market landscaping, business development, international expansion, consumer research, and organizational transformation. 

Matt is a graduate of Purdue University with a Bachelor of Science in Electrical Engineering and a Minor in Management.

“I enjoy learning about exponential technologies and how they can make the world and consumers’ lives better.”

Matt comes from a family of entrepreneurs. Whether it be turning a hobby in college into a small software company or creating an annual conference on exponential business and organizational growth for his entire global function at Procter & Gamble, he’s always bringing to life an entrepreneurial spirit. It even translates to his love for sports, coaching, and new travel adventures. Along the way, he’s learned the importance of courage and creativity and always fostering transparent and collaborative relationships.

“VC takes a pioneering spirit. You need courage, perseverance, creativity, and passion to pave a new way forward.”

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